Successful Test-Markets Prompt Launch Of New VA Female Condom In Europe



Successful Test-Markets Prompt Launch Of New VA Female Condom In Europe
PETOSKEY, MI, USA, 8-Feb-2019 — /EuropaWire/ — The makers of the VA worn-of-women female condom announce the European launch of the VA on February 9. The VA is available exclusively online at the VA wow website, vawow.com, and retail store EU distribution will follow. The VA is expected to be available in the USA possibly by late 2019, due to the ongoing FDA process.
The VA is available online for direct home delivery to consumers from EU fulfillment centers, and in bulk for non-profits and clinics in most global markets.
U.S. design firm IXu states the VA condom proved popular in several test markets in Europe, Brazil and Africa. The VA obtained the highest efficacy rating of all European CE-Mark approved female condoms in an independent clinical study published in the British Lancet medical journal.
IXu CEO Brian Osterberg states, “We’re pleased to now offer the VA to a world where a successful female condom has never existed. We believe we can change that.  Based on our earlier trial-markets we expect a big response, confirming why the VA became more popular than the current global brand, which was recently removed from the U.S. retail market. The VA looks nothing like other brands, being extremely feminine in appearance and fit. And we hope to be selling in the U.S. later this year.”
The VA enjoyed a highly successful two-year trial market at all of Portugal’s public health clinics. Distributed by the Clinifar company of Lisbon, after one year of two different female condoms offered, the VA became the single choice offered in clinics the second year due entirely to consumer response.
“Clinifar is pleased to once again offer the VA condom, as the Portuguese Health Ministry had success with the popularity of the VA in nationwide clinics in a prior trial market,” states Monica Costa, Manager, Clinifar, Lisbon, Portugal.
The VA condom can be worn by women of all ages, sizes and is CE Mark approved in Europe.
“Female condoms need to become more popular in Germany. We welcome the new VA WoW to play a major role for women’s sexual health and their sovereignty”, says Harriet Langanke from Germany’s Charitable Foundation Sexuality and Health (GSSG) in Cologne.
IXu maintains the US FDA maintains an unreasonable and ambiguous regulatory process for approving the VA, when elsewhere the VA has proven more than the functional equivalent of the other FDA-approved female condom, as published in the Lancet medical journal.
HLL Lifecare Ltd. of India, one of the world’s largest condom makers, is the exclusive contract-manufacturer of the VA for IXu.
IXu has been a long-term vendor of Boots in the UK and various German distributors with its #1-rated inSpiral male condom. Twenty years of development, studies, intellectual property and trial marketing are available upon request from IXu.
Contact:
Brian Osterberg, CEO
IXu LLC
1117 Buckley Ave.
Petoskey, MI  49770  USA
USA phone:  001 231 242 4440
vawow.com
ixullc.com
info@vawow.com
Photos:

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