GKN Fokker and Rituals launch the Cabin Scent System at the Hamburg Aircraft Interior Exposition (AIX)
Redditch, United Kingdom, 11-Apr-2018 — /EuropaWire/ — GKN Fokker, in cooperation with Rituals, launches an innovative product at the Hamburg Aircraft Interior Exposition (AIX), April 10-12, 2018.
To create a pleasant and relaxing atmosphere and improve the passenger experience on board an aircraft, GKN Fokker and Rituals have joined forces to develop a new product using Rituals scents in the cabin during boarding and flight.
“Aircraft operators and OEM’s value the importance of a positive passenger experience and are always seeking new ways to continuously improve this experience and make flights as comfortable as possible. It is the reason why, for example, features such as the quality of the cabin interior and connectivity are so important. Whilst more and more marketing managers are seeing the value of a recognizable scent in many places, such as stores, hotels and airports, the aircraft cabin is still an uncharted domain for scent marketing managers. Creating a friendly atmosphere by use of scents is something GKN Fokker wants to add as an available option and we are pleased to have found a partner in Rituals to offer the market this new product, which we believe will successfully fill this niche.” said Mareijn Willems, Business Development Manager at GKN Fokker Services.
GKN Fokker will host a press conference at the AIX in Hamburg on Wednesday, April 11th, at 14.00 hrs. to launch the Cabin Scent System. Please be invited to Booth #1UA30 to attend. All attendees will receive a special Rituals gift bag to highlight this moment.
SOURCE: GKN plc.
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